Reepu | Finance | Best Researcher Award

Published on by Applied Scientist

Dr. Reepu | Finance | Best Researcher Award

Chandigarh University | India

Dr. Reepu is a prolific interdisciplinary researcher whose work spans financial technology, artificial intelligence, sustainable systems, digital business models, and consumer behavior, supported by 58 publications and 165 citations across 136 documents. Her research consistently integrates advanced technologies—AI, machine learning, blockchain, IoT, and data-driven analytics—into domains such as finance, marketing, healthcare, and sustainability. A major thematic focus of her scholarship is technology adoption and its psychological, operational, and strategic implications, demonstrated through studies on consumer readiness for self-service technologies, mobile wallet acceptance in smart cities, AI-driven value creation, and customer churn forecasting. In fintech and digital finance, Dr. Reepu has contributed influential work on neo-banking models, green stock diversification, Gann-based financial forecasting, sustainability performance in private banking, and perceived risks influencing online banking use. Parallel to this, her research in neuromarketing, deepfake detection, and human–machine interfaces reflects a keen interest in cognitive responses, ethical AI, user experience, and emerging digital risks. Dr. Reepu also extends her expertise to sustainability and circular economy themes through publications on supply chain traceability using blockchain, solid waste management in high-altitude tourist regions, and the role of circular economy frameworks in promoting sustainable innovation. Her work is widely disseminated through journal articles, book chapters, and conference papers, collectively contributing to contemporary debates at the intersection of technology, finance, and societal development. Dr. Reepu’s research portfolio reflects a forward-looking vision, offering both conceptual depth and practical insights aligned with the needs of rapidly evolving digital and sustainable ecosystems.

Profiles: Scopus | Orcid

Featured Publications

  • Reepu, R., Kashif, M., Taneja, S., & Kumar, P. (2025). Forecasting stock values by integrating Gann square analysis with artificial intelligence (AI). In Advanced Trends in Financial Analytics (Book chapter). Springer.

  • Reepu, R., Kaya, R. R., & Türkmen, İ. (2025). A study in understanding the critical effects of consumer readiness towards self-service technology: Mediating effects of situational factors. In Technology-Driven Customer Behavior Studies (Book chapter). IGI Global.

  • Reepu, R., Kaur, G., & Sharma, S. (2025). An empirical investigation in understanding the role of artificial intelligence in enhancing the patient experience. In AI Applications in Healthcare Systems (Book chapter). IGI Global.

  • Reepu, R. (2024). The role of artificial intelligence in neuromarketing in understanding consumer behaviour. In Neuromarketing: Concepts and Ethical Implications (Book chapter). IGI Global.

  • Reepu, R., Kaur, G., & Sharma, S. (2024). Sustainable methods for solid waste management in high-altitude tourist regions. In Environmental Sustainability Practices in Emerging Contexts (Book chapter). IGI Global.